Target Market Summary

     Neostylish is a company situated in Bonifacio Global City in Taguig. With that it would naturally cater to the general population of the vicinity which is defined by a 3.5km radius from the place of the establishment. With this, the target customer range of Neostylish would be including parts of Makati City, Mandaluyong City, Pasig City, Pateros Municipality, and Taguig City. This allows the company to cater to a larger population and a more connected one, given the close proximity between the branch and the area. The given proximity was chosen so that the company would be able to have a large enough reach and target customers, but at the same time the range would be manageable enough for the business to meet the overall demands that can happen.

     With the significance of Neostylish as a graphic t-shirt brand that focuses upon giving that sense of the future and style to its customers, it would be the best option for the company to place its location at a place it is fitting to be in. With that said, the production center of Neostylish, as well as its store is located at Lane Q corner 7th Avenue in Bonifacio Global City, Taguig City. The given location was chosen since it is situated in a high-traffic place for shoppers. It was also chosen due to its close proximity to centers of commerce and high retail values, making it a prime place for a company like Neostylish.